Digital media is an all-encompassing term that refers to everything new and online. The reality is that this area is best broken down into a number of sub-headings to make it more defined for you. In its simplest form, digital media is the ‘cyber paint’ that impacts our lives through paperless printed mediums, and can take on many different forms in some general ways
eDM – Electronic Digital Mail, like the newsletters you get on a daily basis through your email address.
Banner ads - the eye-catching commercials that rotate throughout your website or online
Viral Marketing – the technique of using pre-existing social networks and other technologies to produce increases in brand awareness or product sales through various mobile networks
Social Media Marketing – the process of gaining traffic through social media sites like Twitter and Facebook.
YESmarketing can help you develop newsletters, banner ads, viral marketing campaigns and social media strategies to suit your business, whether you’re in a service or retail industry.
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