Hi and thanks for contacting us, we are 100% Australian, 100% Independent and 100% Neutral
on the advice we give.

There are 2 options in attached spreadsheet: 

Radio - Option ONE: Attached is a normal media plan with 1 week of advertising. In Sydney there are
9 commercial radio stations from
NOVA, Smooth FM, Triple M, 2DAY FM, 2GB, 2WS FM, KiiS FM and 2SM. Generally, the higher the ratings,
the more the station charges.   

ATN - Option TWO: I have also included ATN (Australian Traffic Network) as this is also a powerful
way to impact maximum listeners “very quickly” across “All radio stations” simultaneously in Sydney,
so you get 10 second ads on 10 radio stations. 

Impact over 2,500,000 listeners or over 50% of the total population of Sydney in one week.

 So an example would be:  

“ ....The latest traffic report, presented by (Your company name), with (insert special offer here)
and check us out on (Phone or Web here) …”   – You can have 22 words 

The radio schedule we have sent is based on a Monday to Friday schedule, but this may vary  
with the type of business you have. Eg some businesses use a Wed-Sat, some Mon-Sun etc.   

The ads quoted are 30 second radio commercials, which is what 80% of all radio advertisers use.
15 second radio commercials are available, but normally they cost 75% of the full 30 second rate. 
(So not very economical). 

Also, these commercials are scheduled in the 6am to 7pm time slot, traditionally called “Prime Time”
in radio. If you only want one shift/time zone Eg Breakfast (6am to 9am) or Drive time (3pm to 7pm)
the price will increase. (Generally, 20% to 40%) 

This information is accurate as of today, but radio station do change rates daily/weekly due to
demand, seasonality and ratings, so like airline bookings, if you are thinking of doing something,
try and book as early as possible. We can normally book your radio campaign, write your radio
commercial, produce the finished ad and have you “On air” within 2 to 4 days. 24 hours if urgent. 

While these are discounted rates (As we buy a lot of media each year), we will negotiate extra
bonus/free ads once we have final budgets and booking.

(Bonus ads are at 100% at the discretion of the radio stations, not us unfortunately) 

The only other cost for the radio campaign is the production fee, or the cost for writing and
producing your radio commercial(s). These production costs can be up to $500 per 30 second ad.
We have a special offer this month to write and produce your radio commercial, so ask us about your prodcution.    

We have a number of other media planning, buying and production companys, so if you
need other information outside radio, (Like TV, outdoor, digital) please let us know.

Please find below a summary of the process and next stages: 

ONE - Have a think about the budget you want to spend on radio

TWO - Work out the dates you want to be “On Air” with the campaign

THREE - Once you have a budget and the dates send us information for our creative team to
start writing your radio commercial. 30 second radio commercials are around 80 words. 

Your information should include, the name of the business/event, date, time or event, opening and
closing times if appropriate, any specials, phone number if applicable and web address.
Please add any other info we may need to write the best ad for you. 

SUMMARY

If you would like to chat about any of the above, please feel free to call me on mobile, or email me.
We look forward to working with you.

Kind regards, 

Darryl Durrant | Head of Media & Strategy | 0418 38 22 32