Hi and thanks for contacting us, we are 100% Australian, 100% Independent and 100% Neutral
on the advice we give.
There are 2 options in attached spreadsheet:
Radio - Option ONE: Attached is a normal media plan with 1 week of advertising. In Melbourne there are
10 commercial radio stations including, 3AW, NOVA, Triple M, Smooth FM, GOLD, FOX FM, SEN and 3MP.
Generally, the higher the ratings, the more the station charges.
ATN - Option TWO: I have also included ATN (Australian Traffic Network) as this is also a powerful way
to impact maximum listeners “very quickly” across “All radio stations” simultaneously in Melbourne, so you
get 10 second ads on all 10 radio stations.
That means you impact over 2,500,000 listeners or over 50% of the total population of Melbourne in 1 week.
So an example would be: – You can have 22 words
“ ....The latest traffic report, presented by (Your company name), with (insert special offer here)
or check us out on (Phone or Web/URL here) …”
The radio schedule we have sent is based on a Monday to Friday schedule, but this may vary with the type
of business you have. Eg some businesses use a Wed-Sat, some Mon-Sun etc.
The ads quoted are 30 second radio commercials, which is what 80% of all radio advertisers use. 15 second
radio commercials are available, but normally they cost 75% of the full 30 second rate. (So not very economical).
Also, these commercials are scheduled in the 6am to 7pm time slot, traditionally called “Prime Time” in radio.
If you only want one shift/time zone Eg Breakfast (6am to 9am) or Drive time (3pm to 7pm) the price will
increase. (Generally, 20% to 30%)
This information is accurate as of today, but radio station do change rates daily/weekly due to demand,
seasonality and ratings, so like airline bookings, if you are thinking of doing something, try and book as
early as possible. We can normally book your radio campaign, write your radio commercial, produce the
finished ad and have you “On air” within 2 to 4 days. 24 hours if urgent.
While these are discounted rates (As we buy a lot of media each year), we will negotiate extra bonus/free
ads once we have final budgets and booking. (Bonus ads are at 100% the discretion of the radio stations, not us)
The only other cost for the radio campaign is the production fee, or the cost for writing and producing your
radio commercial(s). These production costs can be up to $500 per 30 second ad. We have a special offer
of $200 with your next campaign to write and produce your 1 voice radio commercial.
We have a number of media planning, buying and production companies, so if you need other
information outside radio, (Like TV, outdoor, digital) please let us know.
Please find below a summary of the process and next stages:
ONE Have a think about the budget you want to spend on radio
TWO Work out the dates you want to be “On Air” with the campaign
THREE Once you have a budget and the dates to be “On Air”, you will need to send us information for
our creative team to start writing your radio commercial. Your information should include, the name of
the business/event, date, time or event, opening and closing times if appropriate, any specials, phone
number if applicable and web address. Please add any other info we may need to write the best ad for you.
SUMMARY
If you would like to chat about any of the above, please feel free to call me on mobile, or email me.
We look forward to working with you.
Kind regards,
Darryl Durrant | Head of Media + Strategy | 0418 38 22 32
