How much is it to advertise on Melbourne Radio?

Commercial Radio Stations in Melbourne Metro

Based on the latest radio ratings, here is the ranked order of commercial radio stations in Melbourne by total audience share: 

Here are the top Melbourne radio stations from the latest Radio Survey ranked from #1 to #12 by total audience share (ages 10+) with station details:

Melbourne Commercial Radio Ratings – Ranked from #1 to #12

Highlights

• 3AW remains Melbourne’s top station with a commanding 12.5 % total share—led by its dominant talk and sports breakfast show
• Gold 104.3 holds second, with Christian O’Connell delivering nearly 9.7 %, maintaining its FM breakfast lead
• Nova 100 is third, thanks to Jase & Lauren at 10.2 %, positioning it as the top FM breakfast competitor
• Among FM music stations, Smooth fm and Fox FM excel in easy-listening and youth markets respectively, while Triple M has dropped
• KIIS 101.1's Melbourne expansion via Kyle & Jackie O continues to falter with a 5.1 % breakfast share

Two Main Options

Option ONE: Direct Radio Advertising

Choose from the above stations based on your audience, format, and budget. All ads are 30 seconds unless you request otherwise.

Option TWO: ATN – Australian Traffic Network

An effective way to reach a wide audience quickly. Your 10-second message is broadcast across all major stations in Melbourne simultaneously during traffic updates.

You could reach over 2,000,000 listeners across the week with traffic reads like:

“The latest traffic update, proudly brought to you by (Your Business), check us out on (Phone / Web) – with today’s offer: (Insert here).”
Up to 22 words – simple and powerful!

Radio Advertising Overview

• The default schedule is Monday to Friday, but we can adjust to suit your trading days (e.g. Wed–Sat or 7-day campaigns).
• 30-second ads are standard; 15-second ads are available but typically cost ~75% of the 30-second rate.
• Ads run during Prime Time (6am–7pm). Targeting only Breakfast (6–9am) or Drive (3–7pm) can increase rates by 20–40%.
• Pricing changes like airlines—based on demand, seasons, and ratings. Book early to secure best rates.
• We can get your campaign live within 2–4 days. In urgent cases, we can launch within 24 hours (includes scripting + production).
• We offer discounted ad rates due to our buying volume and will negotiate bonus/free ads where possible. (Subject to station discretion).
• Production of your radio ad (script + voice + editing) can cost up to $500 per 30 sec ad. Ask us about current production offers.

We Also Offer:

• TV advertising
• Outdoor (Billboards, Transit, etc.)
• Digital & Online Campaigns

Just ask if you're considering multi-channel options.

Next Steps:

1. Set your budget for radio
2. Pick your campaign dates (“On Air” start & end)
3. Send us info for the ad (around 80 words for 30 sec):
• Business or event name
• Dates, location, times
• Key offer or call to action
• Phone number or website
• Any other info we should include

Questions?

Call or email anytime – we’re 100% Australian, 100% Independent, and always happy to help.

We look forward to working with you.

Darryl Durrant | Head of Media + Strategy | 0418 38 22 32