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How do I advertise on Podcasts? For more information on how Podcasts can work for you, from a user experience to an advertiser, click here

With over 10 million monthly listeners in Australia, it's no surprise that everyone from global brands to small businesses are turning to podcasts as their next key advertising investment. 

After all, podcast ads are, native — and native advertising can quickly turn an inbound trickle of leads into a flow of new business leads and opportunities. Combine the "One on One" nature of Podcasts and the exclusive environment your ad will sit in, and voilà! You've got an excellent recipe for a highly effective advertising campaign on your hands. 

Advertising on podcasts in Australia offers a unique opportunity to connect with engaged and diverse audiences. Australian’s have embraced the “Long format” of Podcasts in all the main interest areas of Mystery, Murder, Crime + Sport.  This has been to the detriment of ‘Main Radio and streaming’  services.

With YESmarketing.com.au stay informed about current trends and popular shows which is crucial for effective advertising. Below is an overview of the top 20 podcasts in Australia as of early 2025, along with insights into the benefits of podcast advertising.

Top 20 Podcasts in Australia (March 2025)

1. Stalked
   Genre: True Crime
   Description: An in-depth exploration of stalking cases, delving into the psychology of both stalkers and victims.
2. The Rest Is Politics: US
   Genre: News, Politics, Government
   Description: Insightful discussions on U.S. politics from seasoned political analysts.
   Source: citeturn0search2
3. The Mel Robbins Podcast
   Genre: Health & Fitness, Education
   Description: Motivational content focusing on personal development and mental well-being.
4. Casefile True Crime
   Genre: True Crime, History
   Description: Fact-based storytelling of both solved and unsolved criminal cases.
5. The Rest Is History
   Genre: History
   Description: Engaging narratives on historical events and figures.
6. Mamamia Out Loud
   Genre: Society & Culture
   Description: Conversations on news, pop culture, and lifestyle topics from a female perspective.
7. The Diary Of A CEO with Steven Bartlett
   Genre: Business, Society & Culture
   Description: Interviews with leading figures discussing their journeys and insights into success.
8. Conversations
   Genre: Society & Culture
   Description: In-depth interviews with extraordinary people, sharing their life stories.
9. The Joe Rogan Experience
   Genre: Comedy, Society & Culture
   Description: Long-form conversations with a wide range of guests, covering various topics.
10. It's A Lot with Abbie Chatfield
    Genre: Society & Culture
    Description: Unfiltered discussions on love, sex, and relationships.
11. Fall of Civilizations Podcast
    Genre: History
    Description: Detailed accounts of the collapse of different civilizations throughout history.
12. So Dramatic! with Megan Pustetto
    Genre: Entertainment News
    Description: The latest gossip and behind-the-scenes stories from reality TV.
13. CLOUD
    Genre: Fiction
    Description: A thrilling narrative podcast exploring dystopian themes.
14. The Meidas Touch Podcast
    Genre: News, Politics
    Description: Progressive political commentary and analysis.
15. Hamish & Andy
    Genre: Comedy
    Description: Humorous takes on everyday life and adventures from the popular duo.
16. The Imperfects
    Genre: Health & Wellness
    Description: Discussions on mental health, resilience, and personal growth.
17. The Mushroom Cook
    Genre: True Crime
    Description: Investigation into a high-profile poisoning case in Australia.
    Source: citeturn0news11
18. Witness: William Tyrrell
    Genre: True Crime
    Description: Exploration of the disappearance of three-year-old William Tyrrell.
19. Ghost Story
    Genre: True Crime, Supernatural
    Description: Investigation into a haunted house linked to a historical murder.
20. The Louis Theroux Podcast
    Genre: Interviews