Magazine advertising | Bauer Magazines (formally ACP)

DOZENS of Australia's biggest-selling and best-loved magazines look certain to fall into foreign ownership with Nine Entertainment Co selling it's ACP Magazines to German giant Bauer.

In October 2012 Bauer Magazines rebrand ACP as 'Bauer' in a deal was worth about $525 million. Bauer, which is privately owned by the Bauer family and based in Hamburg, Germany, publishes titles including Closer, Grazia, Heat, FHM and Zoo in Britain and First for Women, Soaps in Depth and Woman's World in the US. ACP publishes about 85 audited titles which sell about 90 million copies a year, including biggest-selling monthly The Australian Women's Weekly and biggest-selling weekly Woman's Day.

Others include Dolly, Cleo, Zoo Weekly, Madison, People, Picture, Harper's Bazaar, Good Food, Australian Geographic, Grazia and Rolling Stone. ACP was once one of the media jewels in the crown of the Packer family, but the family's link to the business was cut by James Packer in 2007 when he sold the Nine group of businesses to CVC.

 

The Australian Women's Weekly - YESmarketing facts

Circulation:465,477 (ABC Jan - Jun 12)
Readership:2,411,000 (RMR Jul 11 - Jun 12)
Cover Price:$6.95
Core Target:Women 25-54
Editor-in-Chief:Helen McCabe
Frequency:Monthly
Content:General Women's Interest
If you would like to find out more, click here. 

 Woman's Day YESmarketing

Women's Day - YESmarketing facts

Circulation: 360,409 (ABC Apr - Jun 12)
Readership: 1,762,000 (RMR Jul 11 - Jun 12)
Cover Price: $4.00
Core Target: Women 25-54
Editor: Fiona Connolly
Frequency:Weekly
Content: General Women's Interest
If you would like to find out more, click Women's Day to find out more.

 

CLEO - YESmarketing facts

Circulation: 92,206 (ABC Jan - Jun 12)
Readership: 363,000 (RMR Jul 11 - Jun 12)
Core Target: Women 18-30
Editor: Gemma Crisp
Frequency: Monthly
Content: Women's Lifestyle

If you would like to find out more, click CLEO to find out more.

Mens Style YESmarketing

Men's Style - YESmarketing facts

Cover Price: $10.95
Core Target: AB men aged 25-48
Editor: Michael Pickering
Frequency: Bi-monthly
Content: Fashion, popular culture, style and grooming

If you would like to find out more, click Mens Style to find out more.

Motor YESmarketing.com.au

MOTOR - YESmarketing facts

Circulation: 25,000 ( ABC Jan - Jun 12)Readership: 150,000 (RMR Jul 11 - Jun 12)
Cover Price: $8.95
Core Target: Men 18-55, high income, car buyers
Editor: Andrew MacLean
Frequency: Monthly
Content: Prestige, luxury and performance car reviews

If you would like to find out more, click MOTOR to find out more.

NW Magazine YESmarketing.com.au

NW - YESmarketing facts

Circulation: 102,251 (ABC Apr - Jun 12)
Readership: 254,000 (RMR Jul 11 - Jun 12)
Cover Price: $4.95
Core Target: Women 18-34
Editor: Corrine Barraclough
Frequency: Weekly
Content: Entertainment and Celebrity News

If you would like to find out more, click NW to find out more.